The concept of sustainability has attracted a significant attention of both researchers and practitioners due to the active promotion by the UN and governments of many countries (Crane and Matten, 2016). Conducting of ethical and sustainable business has become one of the key elements of the competitive advantage of companies. However, due to the newness of this topic, the owners and managers of many companies (especially SMEs) do not recognise the value of adoption of sustainable business practices. The main aim of this dissertation will be to add valuable knowledge to the topic of sustainable business strategy.
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