I’m studying for my Psychology class and need an explanation.
For this assignment, respond using the following scenario:
You are the public relations manager for the new art museum that is opening in Midtown, Montana. The Gifted Children Museum is hosting its grand opening a month from today and it is free to the public. The event will include an art auction with pieces from children ages 7–15 who live in underserved communities throughout the United States. All auction proceeds will support education and health care programs within these communities. There will be food vendors and a gift shop available during the event. To promote the grand opening, you need to create media messaging through a media alert, pitch letter, and a news release.
You will write a separate Word document for each of the tactics below:
Media alerts are advisories that notify reporters in advance about special events. Create a media alert using the formatting provided in the textbook example. Your media alert should be no longer than one page and meet the following requirements:
Create an email pitch letter to send to reporters to get press coverage for the art museum’s grand opening. Your pitch letter should be no longer than half a page and meet the following requirements:
A news release is a way for public relations professionals to make official statements or announcements to the media at large on behalf of a company, organization, or public figure. Create a news release using the formatting provided in the textbook example. Your media alert should be no longer than one page and meet the following requirements:
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