For your Final Project, you need to find a business such as your employer, a company you support through your personal consumer buying behavior, or a business in your city that is successful and explain how each of the Four P’s of marketing mix work together in order to make this business a success. If one of the elements of the marketing mix was to be off balance with the other P’s would this change the success of the business? Why or Why not?
Option 1 – Get Creative
Design and format a 10 – 15 slide Microsoft PowerPoint presentation. The requirements below must be met for your presentation to be accepted and graded:
Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be from sources like scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.
A detailed explanation of how to cite a source using APA can be found here (link).
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