I’m trying to study for my Business Law course and I need some help to understand this question.
Note: Must use attached article as one of the references (see below for citation). Study guide also attached.
Yoshioka-Kobayashi Tohru, Tomofumi, M., & Daisuke, K. (2020). Revisiting incremental product innovations in the food-manufacturing industry: An empirical study on the effect of intellectual property rights. Journal of Economic Structures, 9(1) doi:http://dx.doi.org.libraryresources.columbiasouthern.edu/10.1186/s40008-020-00213-5
Burger King, the national franchise, is banned from opening a restaurant
within 20 miles of Mattoon, Illinois. So, there is not a Burger King there; no
problem, right? Not so fast! In the late 1950s, Gene and Betty Hoots
trademarked the iconic name. Well, they trademarked it in Illinois at least.
When the national company decided to open a chain close by, the Hoots sued and
won their case. However, the national chain was able to keep the name Burger
King, but the Hoots were also able to keep the name in accordance with the
stipulation that the national chain could not open a store within a 20-mile
radius of the original store in Mattoon, Illinois.
In a minimum of 500 words, explain the reasons why this decision was made,
and discuss the significance of this case in U.S. trademark law
For this assignment, please find one article from the CSU Online Library
that discusses intellectual property; elaborate on how the article relates to
the Burger King case to support your answer. Identify the main issues with
copyright and trademark in the article, and explain how these issues were
either upheld or overturned.
Cite any direct quotes or paraphrased material from the article. Use APA
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