A product portfolio is the collection of all the products or services offered by a company. Management is needed on all the three levels of a product portfolio. You need managers for managing individual products, managing product lines and finally the top level management which manages the complete portfolio. Lets look at an organization from a macro angle. An organization is comprised of a number of different departments, all focused towards one goal – the betterment of the organization. In the same manner, your product portfolio should be such that each and every product in the portfolio is focused towards one goal – Bringing the organization on top by optimally using the resources available.
Product portfolio analysis can provide nuanced views on stock type, company growth prospects, profit margin drivers, income contributions, market leadership and operational risk.
ANALYSE THE PRODUCT PORTFOLIO OF ALMARAI COMPANY?
PORTFOLIO OF ALMARAI COMPANY
Dairy and Juice:
the segment is the largest contributor to top line and covers a wide range of fresh milk, laban, long life milk as well as cream, yoghurt, cheese and butter & ghee. Juice segment is another important component in the Almarai product portfolio.
Almarai’s Bakery segment consists of two brands- L’usine and 7Days which are distributed across the Kingdom and in all GCC countries. The L’usine portfolio contains products that fall into the categories of bread, pastries, cakes and maamoul, while 7Days include sweet treats such as filled croissants, cakes, Swiss rolls and Wafers.
Almarai’s poultry range includes fresh whole chickens, portion packs and value added products such as minced chicken, kebabs and burgers.
Almarai introduced products ‘Nuralac’ and ‘Nuralac Plus.
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